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Modernizace a transformace Tesco expres Brno Malinovského na 24/7 automatickou prodejnu
Davaakhuu, Žargalmaa
Davaakhuu, Ž. Modernization and transformation of Tesco Expres Brno Mali-novského to 24/7 automatized outlet. Bachelor thesis. Brno: Mendel University, 2023. This bachelor thesis is focused on the analysis of in-store marketing in a gro-cery shop Tesco Expres Brno Malinovského. The main aim of the thesis is to evalu-ate the possibilities and propose recommendations for the modernization and transformation od the store to a hybrid mode in order to increase sales. To achieve the determined aims the study combined benchmarking, qualitative and quantita-tive techniques including questionnaire inquiry, personal visits of two stores and interview with the manager, employees and customers of the shop. The question-naire survey assesses 101 respondents. Based on the evaluated survey layout, rec-ommendations were suggested, including a new layout of the property and an ar-rangement of the range of products.
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Technology reshaping the retail experience
Korb, Kryštof ; Jesenský, Daniel (advisor) ; Koudelková, Petra (referee)
The thesis deals with the influence of digital technology on retail in relation to the customer: how it affects their communication and interaction with the retailer or the whole shopping journey. First, history of retail up to the arise of e-commerce, current retail's global situation and situation in the Czech Republic is briefly summarized. Then specific aspects of brick-and-mortar and online stores are presented on the two respective typical shopping journeys. The core of the thesis is to determine the key trends, which are explained, followed by the description of technologies and presented on the specific examples of real-world solutions. Those trends include different means of goods handover (delivery, pickup or different self-service models), personalization and customization, natural language communication, virtual and augmented reality or robotization. The aim of the thesis is to define the direction in which retail will later evolve and what steps traditional retailers have to take in order to stay competitive. The thesis therefore synthesizes aspects with trends which demonstrates how trends try to solve problematic phenomena using technology. The conclusion includes a generalized conception of how retail will look like in the future, particularly a determination of two basic concepts...
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Modern technologies in retailing
STEHLÍK, Martin
The bachelor thesis is focused on modern technologies in retailing. In the beginning is an introduction, than are described selected technologies. Last of all is carried out an analysis of useres experiences with modern technologies in retail stores via a research. The research on this topic is carried out by putting specific questions related to the aims. On the basis of the research conducted I offered some suggestions which relate to an expansion of the self-checkout systems and its promotion as well in a chosen retail store.
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Modern retail technology
PINKASOVÁ, Tereza
The bachelor thesis deals with modern technologies in retail. The main goal of this work is to determine how consumers adopt modern technology in retail. What is their opinion on technology, and how they are perceived. To achieve the main objectives was used marketing research (survey), focusing primarily on modern technology for retail customers and the advanced technology used in the world. Subsequently, the processed results and suggestions for improvement.
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New technologies of retailers
DAŇKOVÁ, Anna
The goal of this thesis New technologies of retailers is to describe development of trade, new technologies of retailers, a detailed analysis of selected technologies. Than advantages and disadvantages and formulation of recommendations. The first part of thesis covers the theoretical information about issues, in particular the definition of basic terms of trade, retail and new technologies. The second part of thesis includes application theoretical knowledes by the own research in České Budějovice.
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